2024 will be remembered as a year of great achievements for Penta so far. We made it to the Inc. 5000 list in the United States, broke revenue records, and our office in Mexico, with over six months of operations, has already become a key element in our regional vision.
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Artificial intelligence (AI) has transitioned from being a futuristic promise to becoming an essential tool across multiple industries, and experiential marketing is no exception. In 2025, brands are leveraging AI to create personalized experiences, optimize resources, and measure results in real-time.
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2025 brings a renewed landscape for activations and events, characterized by the integration of advanced technologies, more personalized approaches, and a strong emphasis on sustainability.
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