The alliance turns cultural expertise into global opportunity, unlocking access to the U.S., Latin America, and the Caribbean for global brands in 2026 as Hispanic buying power approaches 2.8 trillion dollars.
Miami, FL - One vision. Multiple regions. Real business impact. Penta Experiential Marketing is now part of Worldwide Partners: the world’s most collaborative independent agency network, unlocking access to more than 50 countries across the globe.
Founded by Colombian entrepreneur Camilo Caicedo in 1998, Penta was built to bridge cultures, markets, and opportunities across the Americas and the Caribbean. From Miami, one of the most powerful gateways between North and Latin America, the agency has helped multinational brands unlock new markets, activate new destinations, and grow across borders with confidence.
Joining Worldwide Partners expands that reach even further. With more than 90 independent agencies across 50+ countries, WPI connects entrepreneurial firms around the world, creating global scale without sacrificing agility.
For Penta, this isn’t about becoming bigger. It’s about becoming more powerful for the brands we serve. For events, brand activations, DMC services and incentive programs.
Multinational companies today need more than execution. They need cultural intelligence. Regional nuance. Speed. A partner who understands how to operate seamlessly across the United States, the Caribbean, Central America, and South America… and now, through WPI, across the globe.
“Independence gives us flexibility. Culture gives us perspective. Together, they give our clients an advantage,” said Camilo Caicedo, Founder & CEO of Penta. “We built Penta to unlock markets across the Americas. Now, we’re unlocking the world.”
According to the Selig Center for Economic Growth, Hispanic buying power in the U.S. is projected to reach $2.8 trillion by 2026, while NielsenIQ estimates multicultural consumers represent nearly $7 trillion in spending power. The scale of this growth underscores the importance of culturally intelligent, cross-border brand engagement across the Americas.
A Latino-founded agency. A multicultural foundation. A global platform. Unlocking the world, without losing our roots.
For more information:
Felipe Colino, PR Manager Penta Marketing, fcolino@pentapro.com
About Penta Experiential Marketing
Penta Experiential Marketing is a multicultural experiential agency headquartered in Miami, delivering events, activations, DMC, and incentive programs across the Americas. The agency partners with multinational brands to unlock new markets, activate diverse audiences, and execute seamlessly across regions with cultural precision and business impact. https://pentamarketingagency.com/
About Camilo Caicedo
Camilo Caicedo is the Colombian-born Founder and CEO of Penta Experiential Marketing. A former President of the American Marketing Association, he has been a leading voice for multicultural growth and cross-border collaboration across the Americas. Recognized as a Latin ambassador for the marketing industry in the region, Camilo has built Penta with a clear vision: to bridge cultures, unlock new markets, and help multinational brands expand with confidence and cultural intelligence. https://camilocaicedo.com/
About Worldwide Partners, Inc.
Worldwide Partners, Inc. (WPI), the world’s most collaborative agency network, enables growth through access, flexibility and partnership. With over 90 agencies in more than 50 countries, and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands and agencies. https://www.worldwidepartners.com/
