Their need
The event took place at Hotel La Compañía in Panama, selected by the client from the venue options we presented. Held from July 5–8, the meeting brought together 33 attendees from the Marketing and Medical teams. The client wanted to create a memorable experience, so the event production featured an LED screen, premium lighting and sound, and digital totems. They also wanted attendees to enjoy shared experiences throughout the program, including a live FIFA World Cup match screening, a special dinner, and an interactive mixology experience. On the final day, the client required a more private meeting for a smaller group of 12 participants, ensuring a focused environment for their closing session.
How did we do it?
Penta organized the event at Hotel La Compañía, the venue selected by the client from the options we presented.
On the first day, attendees were welcomed at one of the hotel's restaurants, where they enjoyed a live FIFA World Cup match screening, accompanied by light bites and an open bar.
On the second day, the plenary session began with the distribution of welcome kits by a hostess, supported by a branded registration counter and a digital totem. Inside the plenary room, the tables were decorated with the remaining welcome gifts, which included an Amazon Kindle, a tumbler, a notebook, and a pen.
That evening, attendees enjoyed a dinner at Casa Casco Restaurant with an open bar, followed by an interactive mixology experience. The day concluded with a live screening of the FIFA World Cup match the client had requested, creating another memorable shared experience for the group.
That afternoon, most of the team returned to their home countries, leaving only the 12 participants who would attend the meeting on July 8. For this session, a smart display and table centerpieces were provided.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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