Their need
Grupo INVE arrived at the Food Industry Congress with a broad offering: hygiene, water, and quality solutions for production plants. It faced a technical audience that scrutinizes suppliers closely and isn’t won over by a catalog.
The real challenge was focus. Three pillars in a compact space risked reading as three separate businesses. The message had to be a single one: one partner for the entire operation.
At a congress like this, visitors decide within minutes whether a brand earns their trust. The booth had to prove, not just display, and open business conversations that would continue after the event.
How did we do it?
Penta designed and produced the entire booth based on a B2B experiential marketing approach: every space had to lead to a business conversation.
The perimeter graphics organized the three pillars as a journey. Each wall told part of the story, and the brand could be read from anywhere in the aisle.
The memorable touch was an ultraviolet handwashing booth. In seconds, visitors could see what a quick handwash misses. Hygiene stopped being a talking point and became something visitors experienced firsthand.
A meeting area with screens for presenting solutions turned the booth into a sales room, where the technical team could move from showcasing equipment to deepening the conversation without leaving the space.
Penta Marketing Agency designs and produces brand experiences for B2B events, with direct operations in 14 countries.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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