Their need
Nexans attended a renewable energy trade show with visitors from more than 30 countries, showcasing two business areas: comprehensive solutions for large-scale solar farms and rooftop solar cabling sold through distributors.
The core challenge was to engage two very different buyers in the same space: solar farm developers and installers working on smaller projects. The booth needed to connect with both audiences while maintaining a cohesive design.
As a Gold Sponsor, the brand was positioned in the trade show’s most visible area. The goal was to turn that foot traffic into meaningful business conversations.
How did we do it?
Penta designed and built a two-story booth guided by a B2B experiential marketing approach: each space catered to a specific customer segment.
The ground floor was allocated according to the relative importance of each business area. Most of the space focused on large-scale projects, with the rest dedicated to the distributor network, including a meeting area to move deals forward without leaving the booth.
The detail that made the difference was a live demonstration of solar connectors, streamed via camera to a large screen. What would normally be a quiet, close-up demonstration became a technical discussion that engaged the entire aisle.
The second floor was dedicated to the team and clients, with a coffee station for relaxed, unhurried conversations.
Penta Marketing Agency builds booths and creates brand experiences for B2B events, with direct operations in 14 countries.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
Let's talk
