Marketing

2024 will be remembered as a year of great achievements for Penta so far. We made it to the Inc. 5000 list in the United States, broke revenue records, and our office in Mexico, with over six months of operations, has already become a key element in our regional vision.

Artificial intelligence (AI) has transitioned from being a futuristic promise to becoming an essential tool across multiple industries, and experiential marketing is no exception. In 2025, brands are leveraging AI to create personalized experiences, optimize resources, and measure results in real-time.

Companies don’t just celebrate Christmas; they turn it into an opportunity to motivate and retain employees and customers. Holiday incentives have an emotional impact that goes beyond physical gifts, strengthening key relationships.

The holiday season is a unique opportunity for brands to stand out. Here are five creative ideas trending in brand activations and how Penta Marketing brings them to life. 

Christmas is the perfect time for brands to emotionally connect with their consumers. In 2024, holiday trends are redefining how businesses communicate, emphasizing personalized experiences, sustainability, and immersive technology.

Penta Marketing's presence in Times Square marks a significant achievement in our journey and symbolizes the expansion of our vision to new heights.

The metaverse is here to revolutionize how we interact and organize events. With the ability to create immersive experiences in virtual environments, companies are leveraging this digital space to connect with their audiences in a unique way, free from the physical limitations of a traditional event. In this blog, we’ll explore what metaverse events are, their advantages, and how brands can use this emerging technology to offer unforgettable experiences. 

Incentive marketing has become an essential tool for motivating employees and retaining customers. Whether in the form of awards, rewards, or recognition programs, incentives allow companies to build strong and meaningful relationships.

In an increasingly saturated market, emotional marketing has become a powerful strategy for connecting with audiences on a deeper level. 

En un mundo donde los consumidores son bombardeados constantemente con mensajes publicitarios, el marketing experiencial se ha convertido en una estrategia para destacar. En lugar de simplemente vender un producto, esta forma de marketing busca crear experiencias inmersivas que generen conexiones emocionales y recuerdos duraderos.