The client needed an activation strategy for Mastercard in Trinidad and Tobago, focused on increasing brand visibility at key retail locations and restaurants, while implementing new digital opportunities to strengthen engagement with cardholders.
We activated branded materials at Massy Stores and Superpharm, including shopping carts and digital screens. Additionally, we implemented activations at exclusive restaurants such as Samurai and Waterfront. We optimized the budget through a market analysis, focusing efforts on areas with the highest customer concentration. We also proposed increasing digital presence through Facebook Ads and exclusive promotions on the Massy Stores app.
We organize events to connect with your target audience and target audience through a memorable experience.
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