The client needed a point-of-sale activation over 8 weekends, with the goal of creating an interactive and engaging experience for consumers who approached the stand. The activation had to include activities that not only encouraged participation but also effectively highlighted their products.
Penta Marketing was responsible for the design and execution of the activation, creating a unique experience for attendees. We set up an F1 simulator, allowing people to feel the speed, and an interactive setup where participants could compete to change a tire in the shortest time possible. This setup also served as a product display, maximizing its functionality. Additionally, the client provided promotional products that were given to participants with purchases, helping strengthen the relationship with consumers and effectively promoting their products.
We organize events to connect with your target audience and target audience through a memorable experience.
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