Their need
Mastercard needed a strategic branding intervention in Lounge 118 and the exterior areas of the José Miguel Agrelot Coliseum to enhance visibility and connect with the audience during their 2024 event. The challenge was to create an impactful and memorable presence in a high-traffic space.
How did we do it?
Penta designed and installed a series of visual elements such as vinyl decals, frosted glass, borders, exterior banners, and other graphic materials to ensure a constant brand presence. The 20% discount campaign for payments made with Mastercard inside the lounge was successfully launched on October 1, 2024, and all branding materials were fully installed, ensuring a cohesive and effective visual experience for attendees.
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