Penta Marketing designed and produced a premium UEFA Champions League experience, creating an exclusive event for Bi Mastercard cardholders. The event was hosted by Jero Freixas, whose charisma and passion for football created an engaging and memorable atmosphere for attendees.

As the highlight of the event, Penta made an exclusive meet-and-greet with Fernando Redondo, one of Argentina’s greatest football legends, possible. Every guest had the opportunity to meet him personally and take a commemorative photo, creating a truly unforgettable memory of the experience.

In addition, Penta created a UEFA Champions League-inspired environment complemented by a premium dining experience, reinforcing the event’s exclusive atmosphere. By limiting access exclusively to Bi Mastercard cardholders and combining world-class entertainment, a unique opportunity to connect with a football legend, and high-end event production, Penta strengthened customer loyalty, enhanced the perceived value of the card, and built a lasting emotional connection between attendees and both brands.