Their need
ASP needed a striking and high-tech booth for the 2026 Ibero-American Sterilization Congress in Cartagena, with a space of 6x4x4 meters. They wanted to showcase miniatures of their equipment, provide a VIP area for meetings with key clients, and create an engaging, modern experience without bringing full-size equipment.
How did we do it?
Penta designed an innovative booth that enhanced product visibility and attendee interaction. Two main areas were integrated: one with a large screen, a table displaying a miniature piece of equipment, and additional screens; and a VIP area for private meetings and strategic sessions. The design featured a clean layout, elegant branding, and suspended structures with LED lighting that made the booth stand out in the event hall. Cold catering options suitable for Cartagena’s climate were provided, and box lunches were arranged for 120 people. This execution resulted in a booth that combined technology, functionality, and aesthetics, leaving a lasting impression on attendees and strengthening ASP’s presence at the congress.
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