Events

Success Story: Sony

Their need

Sony needed to create a unique experience for the launch of its new ULT Power Sound line in Colombia, with an intimate event aimed at media and influencers.

The challenge: Create an experience that reflected the innovation and quality of their products in record time, while also ensuring the attendance of at least 10 of the top national media outlets.

How did we do it?

We organized an exclusive event on August 14, 2025, with flawless technical production, exclusive cocktails, and a space designed for direct interaction. During the event, we featured a drum show where attendees could experience the power of the new ULT Power Sound. Additionally, Peny Robin, a special guest artist, performed, further enhancing the connection with the quality of the products. We coordinated the presence of the most relevant media and managed interviews with them, achieving comprehensive coverage in regional media and on social networks.

The result: A high-impact event with 37 media publications, reaching over 10 million people and generating a valuation of $157,799,579 in Free Press. Peny Robin's participation and coverage in key media outlets solidified Sony's position as a leader in innovation, surpassing the client's expectations.

Connect your audience through emotional experiences

Talk with an executive