Their need
The client requested the launch of the new Redmi Note 15 series with a focus beyond a training event: to create an immersive experience designed to inspire, activate, and empower Xiaomi's sales force.
How did we do it?
Penta turned the launch of the new Redmi Note 15 series into much more than a training event: they created an experience designed to inspire, activate, and empower Xiaomi's sales force.
In a setting conceptualized around the passion for football, they developed a dynamic training where every moment was designed to connect emotion and technology. The promoters didn’t just receive information; they lived the product.
Through interactive experience stations, they tested in real-time the main innovations of the Redmi Note 15: performance, camera, design, and power. Each station represented a challenge, an opportunity to discover and master the device's key features in a practical and memorable way.
El resultado: un equipo de ventas más preparado, motivado y alineado con el ADN competitivo y disruptivo de la marca.
Porque cuando la tecnología se vive en primera persona, se vende con convicción.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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