Their need
Mastercard sought to transform a promotional prize into an unforgettable experience for four winners, aligned with the Priceless concept. The challenge was to design an exclusive journey that combined premium hospitality, fine dining, tourism, and access to unique experiences in one of Europe’s most prestigious destinations, creating a lasting emotional connection between the participants and the brand.
How did we do it?
Penta designed and executed a five-day international experience on the French Riviera, managing every aspect of the journey, from flights and accommodations to private transportation, on-site concierge services, fine dining experiences, and personalized sightseeing tours. As part of the experience, the winners enjoyed two unforgettable days at one of the world’s most exclusive racing circuits from a dedicated hospitality area designed to provide comfort, premium amenities, and a truly elevated event experience. The program transformed a promotional campaign into lasting memories associated with the Mastercard brand and the Priceless concept.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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