Their need
Lysol y Sanpic deseaban reactivar su mercado con una nueva campaña que estaba presupuestada para desarrollarse en mayo, junio y julio de 2022, en donde pudieran involucrar a su audiencia y hacerla parte de la dinámica de ventas que tenían en mente.
How did we do it?
"Mi Hogar, Mi Lugar Favorito" ("My Home, My Favorite Place") was the campaign implemented simultaneously in Bogotá, Medellín, and Barranquilla. The strategy involved offering the product to end consumers and shopkeepers through the "Win Prizes with Purchases" dynamic. This consisted of submitting purchase receipts to a WhatsApp Business line managed by the team leading the campaign at the points of sale.
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We organize events to connect with your target audience and target audience through a memorable experience.
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