Their need
Our client, Mastercard, together with its partner Banco Cuscatlán Honduras, launched the "Dile Sí Todos los Días" promotion for the Cuscatlán Mastercard Debit Card, where cardholders could apply for their card and get the chance to win 5,000 lempiras worth of coupons or a trip to Argentina. To promote this great campaign, a strategic launch was necessary to give it the strength and impact needed to stand out and connect with the audience. Therefore, Penta designed and produced a launch event that encouraged participation in the promotion while highlighting the incredible dream of traveling to Argentina.
How did we do it?
The event took place at the famous Argentine BBQ restaurant Nifu Nifa, where, from the very beginning, the essence of the launch was savored with exquisite sangria. Guests enjoyed a delicious BBQ that combined passion, tradition, and the flavors that have made Argentine cuisine famous worldwide. With the aim of awakening all the senses, the event not only highlighted the flavors but also showcased the country’s rich culture with an impressive tango dance performance.
The production incorporated various audiovisual solutions that reflected the event's objectives and key elements, along with comprehensive branding to maximize the brand’s visibility. We added high-resolution LED screens to project dynamic visual content, presentations, and videos, complemented by lighting to enhance each space and decorative elements that provided identity and elegance (centerpieces, illuminated totems). Additionally, each guest received a personalized kit containing delicious alfajores and a branded thermos, reinforcing the experience and providing a souvenir from the event. We managed the full logistical operation, including setup, coordination, and technical staff.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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