Their need
Probien needed to position Novacutan Bio Pro as an innovative solution within the aesthetic medicine market, differentiating it from traditional treatments through a non-inflammatory biostimulation approach supported by regenerative science. Through the event, the company sought to engage dermatologists and aesthetic physicians from the country’s major cities, drive immediate sales, and strengthen a medical community aligned with the concepts of High Quality Skin and healthy aging.
How did we do it?
Penta developed a strategic launch for Novacutan Bio Pro with the goal of positioning it as an innovative and disruptive biostimulator in the aesthetic medicine market. The experience brought together 160 dermatologists and aesthetic physicians from Bogotá, Medellín, and Cali for a premium event focused on regenerative science and healthy aging, complemented by a live broadcast that extended the reach of the presentation.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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