Their need
Kellogg’s aimed to develop a highly eye-catching and immersive stand inspired by the SpongeBob universe, specifically the character’s house in Bikini Bottom. The goal was to recreate a themed space that would transport visitors into this world through iconic visual elements, customized furniture, and an engaging spatial atmosphere.
How did we do it?
The stand was designed as an interactive experience where users could enter, explore the space, and take photos in a colorful, engaging, and easily recognizable environment, incorporating elements such as props, illustrations, and structures that directly reflected the show’s aesthetic.
Additionally, the space played a key role at the point of sale, as it generated engagement and drove product purchase. Within the stand, the participating Kellogg’s cereals were displayed, clearly communicating the “SpongeBob Secret Codes” promotion and encouraging consumers to purchase in order to participate.
In this way, Penta successfully integrated a memorable brand experience with a clear commercial objective: increasing product visibility, driving traffic to the point of sale, and encouraging purchase through an engaging promotional dynamic.
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