Their need
The client asked Penta to carry out activations in Santiago for their Red City campaign, aiming to boost sales of their Unique Flavors (Pizza, BBQ, and Cheddar & Sour Cream).
How did we do it?
Penta carried out 48 activations at various points of sale in the city of Santiago, Dominican Republic, creating spaces that reflected the local identity and spirit.
It designed a stand inspired by a Colmado, an iconic place for Dominicans, and another type of Combi. These activations in the Dominican Republic managed to impact over 150 people daily, reaching a total of 7,200 people through product samples and activities where consumers won prizes by purchasing the product. This campaign stood out for its creativity and effectiveness in boosting sales, especially in the local market.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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