Their need
Luker needed to execute a dynamic activation for the launch of Chocoexpress, their cold chocolate sweetened with Splenda or sugar-free, aiming to generate visibility and connect with their target audience in key locations.
How did we do it?
Penta organized a sampling campaign, touring the main bike paths of Medellín and high-traffic areas where people enjoy outdoor activities. With a team of 4 active members, 13,000 sachets of Chocoexpress were distributed, bringing the product experience directly to those looking for refreshing, sugar-free options.
Results:
The activation generated a high level of visibility and connection with the target audience, allowing the product to be introduced at key moments of the day and in strategic locations around the city, creating a memorable and effective experience for consumers.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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