Activations

ZYN Brand Activation

Their need

The client requested the provision of 3 promoters (1 female and 2 male) with similar physical characteristics, specific measurements, a presentation video of the proposed talents, and a casting for selection. Additionally, the following was requested:

  • Margarita Stand: including branded glasses and stirrers with the brand's slogan.
  • Light blue fabric wristbands ZYN: These were to be handed out to adult smokers at the event entrance to invite them to experience the brand.
  • Makeup and Hairstyling for the experience.
  • Model uniforms: Females with white fabric pants and a blue top, males with white pants and a blue t-shirt.
  • Video Recap: Visual summary of the event.

How did we do it?

We met the requested requirements by bringing models with the specified physical characteristics and appropriate uniforms. A makeup and hairstyling experience was provided for the smokers, ensuring that everyone had blue makeup and blue hair strands, fulfilling the requested image.

We set up a margarita stand, including glasses and custom stirrers with the brand slogan, creating a complete experience for the attendees. Additionally, we handed out 60 bracelets with the brand slogan to the adult smokers at the entrance, inviting them to actively participate in the experience.

Finally, we created a video recap of the event, capturing key moments and summarizing the experience for future distribution.

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Highlights

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Activations