Their need
Mastercard wanted to connect with fans on their own turf: not by talking to them about football, but by getting them to play it.
The challenge was to build an activation that worked both ways: one that gave people something to do, not something to watch, and that left them with content they’d want to take home and share.
All in a single space, with a constant flow of people.
How did we do it?
Penta designed and built a double-sided structure, with two different experiences running in parallel.
On one side, a virtual reality challenge: participants stepped into goal and had to save a penalty. On the other, a photo booth under the concept “Celebrate like the GOAT”, so everyone could take home their own celebration.
The double-sided design solved the flow problem: while one group took on the VR challenge, another was at the photo booth. No one stood in line just watching. More than 360 people went through the activation.
Penta Marketing Agency produce activaciones de marca y campañas BTL en 14 países de LATAM, el Caribe y Estados Unidos.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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