Mastercard and BAC wanted to offer an unforgettable experience that reinforced customer loyalty and highlighted the value of their Mastercard Walmart cards. The goal was to create a campaign that not only rewarded the winners but also positioned the brand as an ally for unique and memorable experiences.
We designed and executed the "Golazo Viajero" event in El Salvador, where the two winners were awarded a Priceless experience in the winning country of the 2024 CONMEBOL Copa América, Argentina. From event planning to the award ceremony design, we paid attention to every detail to ensure an exciting experience aligned with the values of Mastercard and BAC, successfully connecting with attendees and showcasing the impact of the campaign.
We organize events to connect with your target audience and target audience through a memorable experience.
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