PepsiCo was looking for an innovative and disruptive activation for the launch of Doritos Dinamita in Walmart and La Torre stores in Guatemala. The challenge was to create a memorable experience that reflected the explosive character of the product, connected with the target audience, and strengthened the bond between the brand and consumers at the point of sale.
From Penta, we designed and executed an experiential activation based on a customized, explosive version of the Jenga game, aligned with the Doritos Dinamita brand identity. Participants, in groups of two to four people, took on the challenge of building a dynamite tower against the clock, generating excitement, fun, and constant interaction with the product. We handled the strategy, design, and production of the game with premium finishes, the full branding of the space, and the complete logistical operation, delivering an impactful experience and an authentic connection with the brand.
We organize events to connect with your target audience and target audience through a memorable experience.
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