Pandora sought to close the year with a memorable year-end celebration that recognized its teams through a voting-based awards ceremony and delivered a distinctive, aspirational experience. The goal was to create an immersive event that celebrated the year’s achievements, strengthened a sense of belonging, and transported guests into a night of glamour and entertainment.
From Penta, we conceptualized and produced an experience inspired by an awards night, featuring a pink carpet, reporters interacting with guests as if they were celebrities, and multiple photo opportunities, including a 360° experience. We designed a complete staging that brought together gastronomy, an awards ceremony, raffles, and themed shows inspired by iconic films, creating different moments throughout the event. Additionally, we transformed the surroundings with a high-impact visual intervention by turning the Chapultepec Lake pink, reinforcing the brand’s identity and making the celebration a truly unique and unforgettable year-end experience.
We organize events to connect with your target audience and target audience through a memorable experience.
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