Their need
Priority Pass needed a branded space at IMM Luxury Summit 2026, held at Resorts World Las Vegas. The goal was to create a premium hospitality environment that encouraged networking and meaningful conversations, kept attendees in the space longer, and gave the brand visibility from every approach to the event.
How did we do it?
Penta designed, produced, and installed a 60-foot lounge in the pre-function area, with an aesthetic inspired by a luxury residential space: wood, brass accents, greenery, and illuminated Priority Pass logos. The design was refined over 12 render iterations and organized into connected zones: a coffee bar, networking lounges, a media lounge with on-screen content and QR codes, a work bar, and a private meeting area. The lounge ran throughout both days of the event and hosted the wine and champagne reception as well as the media reception.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
Let's talk
