Their need
Uber Eats wanted to run an activation at a busy shopping mall over the weekend. The goal was to invite visitors to scan a QR code and sign up to get a coupon book, and to walk anyone who didn’t have the app yet through the download and sign-up. Everything had to be set up within a few days, with the booth, support materials, and staff ready to go.
How did we do it?
Penta produced and ran the activation on Saturday, September 12, and Sunday, September 13, operating 4 hours each day. It designed and set up a booth with Uber Eats branding, roll-up banners, and flyers with the QR code, and handled the permits with the shopping mall. Brand ambassadors wearing branded T-shirts and caps invited visitors to take part and guided them step by step through downloading the app and signing up to get the coupon book.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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