Their need
NBCUniversal needed to bring 110 guests to Mérida for its annual Showcase.
A showcase is not a trip. It is a business tool: presentations to deliver, content to showcase, and business objectives to achieve. But if the program feels like a work agenda, guests disengage.
The challenge was to design a three-day program where business and experience complemented each other rather than competed. Where the setting enhanced the content instead of distracting from it.
How did we do it?
Penta designed and managed the entire destination experience, from initial planning to the final transfer.
The agenda was designed as a journey, not a schedule. It opened with a movie night under the stars, which, for a content-driven client, was more than a decorative touch. It was a statement. Team-building activities were integrated between presentation sessions, while a visit to Uxmal connected the group with the destination rather than keeping them confined to a conference room.
The culinary experience was designed as a competition: a Top Chef-style challenge where guests cooked in teams. The program concluded with a karaoke night, a moment when hierarchies faded and the group became more than a list of attendees.
Penta managed the end-to-end logistics, including accommodations, transportation, vendors, activities, scheduling, and on-site coordination throughout the entire program.
Penta DMC opera viajes de incentivo, convenciones y congresos con
equipo propio en 14 países de LATAM, el Caribe y Estados Unidos.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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