Their need
Kellogg’s needed to develop a multibrand exhibition space that would showcase six brands within the same environment, while maintaining a cohesive visual identity and creating an engaging experience for visitors. The challenge was to strategically maximize a 24 m² space by integrating different product categories and ensuring each brand had a strong presence within the display.
How did we do it?
Penta designed and executed the production of a 24 m² multibrand exhibition space, creating an environment aligned with Kellogg’s identity and its six brands. The design incorporated visual elements, strategic branding, and a layout focused on maximizing the visibility of each product within the space.
Zucaritas had a special presence within the booth, highlighting its “Saca el tigre que hay en ti” concept as one of the main communication and attraction elements for visitors.
The result was a functional and attractive space that successfully integrated product display, brand identity, and a cohesive visual experience within a single environment.
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