Their need
Pringles aimed to engage with its consumers in El Salvador through an interactive, entertaining brand experience aligned with the Pringles BBQ campaign.The objective was to create a connection with the audience, encourage product trial, and develop interaction spaces where consumers could experience the brand in a meaningful way.
To achieve this, it was necessary to develop a brand activation in strategic high-traffic locations, including sports venues, shopping malls, parks, and entertainment areas. The strategy included locations such as Gambeta Próceres, Plaza de la Cultura Santa Tecla, Parque El Cafetalón, Centro Histórico, Multiplaza Shopping Center, and Sunset Park.
How did we do it?
Penta designed and executed a brand experience under the Red City concept, bringing the essence of Pringles BBQ to different consumer touchpoints across El Salvador.
The strategy integrated:
• Activations in high-traffic and relevant locations for the target audience, including soccer fields, shopping malls, universities, call centers, and other strategic points.
• An immersive VR experience where participants explored Red City through a virtual Pringles roller coaster.
• Product sampling to bring the Pringles BBQ flavor closer to consumers.
• Scooters and BBQ promoters responsible for touring the selected areas and inviting participants to experience the activation.
• An engagement mechanic through QR codes, allowing participants to enter the giveaway for tickets to the Expo Asado Fuego y Parrillas with Pringles.
The execution generated direct consumer interaction by combining entertainment, product trial, and active participation around the brand.
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Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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