Their need
BN sought to strengthen the visibility of BN Shop, its marketplace, during the 2026 BN Sales Day, creating an experience that would bring attendees closer to the platform. The activation had three main objectives: increasing BN Shop’s visibility, encouraging new customer registrations, and driving product purchases through discount vouchers.
How did we do it?
Penta developed an experiential and interactive activation for BN Shop, making the most of the available space with a visual setup featuring a backdrop, counter, modular totems, and a digital screen. The experience was designed to increase visibility and attract attendees to the brand space.
The activation featured a digital prize wheel as the central interactive element. To participate, attendees had to register on BN Shop or log into their existing account and show their profile, after which they could access prizes such as headphones, bottles, popcorn, and discount vouchers.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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