Their need
Novo Nordisk sought to create an exclusive gathering that would bring together 12 Key Opinion Leaders (KOLs) in an environment designed to foster networking, the exchange of clinical evidence, and the discussion of complex cases. The challenge was to deliver a distinctive experience built around an engaging concept while ensuring full alignment with the company's Compliance standards.
How did we do it?
Penta designed **SEMA Friends**, an immersive experience inspired by the iconic TV series *Friends* under the concept **"The One Where Experts Connect."** Through a proposal that combined themed décor, branding, interactive technology, and specialised content, Penta created an environment that strengthened professional relationships and encouraged knowledge sharing among attendees, while ensuring full compliance with Novo Nordisk's Compliance standards throughout the event.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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