Their need
The challenge was to create a premium space to connect with leaders in the financial sector, strengthening Priority Pass's positioning as a brand associated with travel, wellness, and exclusive experiences.
How did we do it?
Penta designed and produced the Priority Pass experience for Collinson at Asobancaria Camp 16, held at the Cartagena de Indias Convention Center.
The room was transformed into a sophisticated lounge with branding, audiovisual content, digital registration, coffee, flavored sodas, premium cocktails, snacks, and a guided meditation experience.
For two days, Priority Pass provided an exclusive meeting point for networking, interaction, and relationship-building with top-level executives.
The experience concluded with the distribution of over 600 consumables and branded materials, along with a raffle for three Priority Pass memberships with full access for one year.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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