Their need
Philip Morris International entrusted us with the task of creating a year-end celebration that would unite two major clusters: Central America & the Caribbean and Andean, under a single regional narrative. The challenge was to integrate 36 Latin markets, with diverse cultures and teams spread across different countries, into a unique experience that went beyond the festive and strengthened the sense of belonging.
How did we do it?
Penta Marketing developed Galaxia 36, a concept that recognized each collaborator as an essential star within a vast regional constellation. The galaxy metaphor became the creative and emotional centerpiece of the night. The experience combined immersive set design, moments of recognition, and a unified narrative replicated across the region, ensuring that all participants felt connected to one shared vision.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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