Their need
Mattel requested a quote for a point of sale activation for one of their internal clothing clients. The activation involved a dynamic where customers making a purchase could participate in a contest to win instant prizes, such as Christmas balls, keychains, and thermos bottles from the Hot Wheels and Barbie brands.
How did we do it?
Penta received an initial proposal from Mattel, but due to the unavailability of the desired products in Panama and the lack of time to source them, we presented an alternative that preserved the core experience. We proposed a similar solution but with enhanced branding, which allowed us to increase the visibility of the Hot Wheels and Barbie brands while maintaining the same engaging experience for customers.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
Let's talk
