Their need
Sportico wanted to boost the sales of the Mexico national team jersey for the World Cup at two points of sale in Puebla. The challenge was to increase foot traffic in the stores and offer an attractive incentive for those who purchased the jersey.
How did we do it?
Penta designed a technological activation that allowed customers to "World Cup-ify" themselves by turning into caricatures of Mexican national team players. Upon purchasing the jersey, customers received a printed photo of their caricature, creating a fun and unique experience for the buyers.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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Destination Experiences
Activations
Events that actually connect
