Their need
SAEG participated in the RefriAméricas 2025 trade show with the goal of boosting its market presence and showcasing the recent advancements made in the Dominican Republic. Beyond general visibility, the client had a very clear strategic interest: to strengthen the relationship with their distributors, who represent a key channel in the brand's expansion and consolidation in the region.
How did we do it?
At Penta, we created a 6x3 stand with an open networking area that allowed direct interaction between the brand’s executives and their target audience. SAEG not only achieved brand visibility but also established a genuine connection with their distributors, fulfilling their main objective and strengthening their network of alliances in the region.
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Destination Experiences
Destination Experiences