Their need
Pringles aimed to strengthen its connection with consumers in Guatemala through a close, interactive brand experience aligned with the launch of its BBQ flavor.The objective was to drive product trial, increase brand interaction, and bring consumers closer to a memorable experience in spaces with strong relevance to the target audience.To achieve this, it was necessary to develop a brand activation strategy that combined physical presence, entertainment, and consumer engagement. The campaign was executed in strategic locations such as shopping malls, universities, sports venues, and other high-traffic areas.
How did we do it?
Penta designed and executed a brand experience under the Red City concept, bringing the essence of Pringles to different consumer touchpoints.
The strategy integrated:
• Activations in strategic locations with a strong presence of the target audience.
• Product sampling to encourage trial of the new Pringles BBQ flavor.
• An immersive VR experience where participants explored Red City through a virtual roller coaster.
• Interactive activities with scooters and BBQ promoters who invited attendees to participate and engage with the experience.
• QR code registration to participate in the Pringles Festival del Asado ticket giveaway.
The execution allowed the brand to reach different locations across Guatemala, creating direct consumer interactions and strengthening Pringles’ brand recall through an engaging and participatory experience.
Connect your audience through emotional experiences
Highlights
We organize events to connect with your target audience and target audience through a memorable experience.
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