Their need
Hendrick's Gin sought to generate awareness and visibility for WGS Bogotá through a brand experience aligned with its "Escape the Conventional" concept. The challenge was to capture the attention of visitors in a high-traffic location by creating an installation capable of bringing the brand’s distinctive and imaginative universe to life while driving engagement and increasing awareness of the event.
How did we do it?
Penta designed and implemented a large-scale installation inspired by Hendrick’s Gin’s distinctive visual universe, transforming the main entrance of Andino Shopping Mall into an immersive experience for visitors. Through three-dimensional elements, high-impact illustrations, and an execution fully aligned with the brand’s identity, the activation successfully increased visibility for WGS Bogotá, strengthened Hendrick’s Gin’s positioning, and created a memorable point of engagement for the public.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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