#Metaverse

The holiday season is a unique opportunity for brands to stand out. Here are five creative ideas trending in brand activations and how Penta Marketing brings them to life. 

The metaverse is here to revolutionize how we interact and organize events. With the ability to create immersive experiences in virtual environments, companies are leveraging this digital space to connect with their audiences in a unique way, free from the physical limitations of a traditional event. In this blog, we’ll explore what metaverse events are, their advantages, and how brands can use this emerging technology to offer unforgettable experiences. 

There has been much talk about the importance of taking your events to the metaverse and providing omnichannel experiences to your consumers, but... Why is it important for a marketing manager to understand this?

How can we define what is human and what is artificial from now on? Theatre d'Opera Spatial is the name of the artwork that Jason Allen presented at the Colorado State Fair, in the fine arts section.

It's time to break the belief that when we talk about Augmented Reality (AR), it only benefits the gaming world. While it's true that this sector has been key to the development of many technological advancements, these always evolve into other areas.

In recent years, we have experienced a dramatic shift in how we relate to each other, from selling products to how we do business and interact with consumers—a decade full of changes and evolution.