Doritos wanted to stand out at the gaming event in Guatemala by offering an immersive experience that connected with the more than 4,000 attendees, mostly gamers. The goal was to create a strong brand presence through the integration of interactive entertainment and technology.
Penta designed an 8×4 meter booth, divided into thematic areas: video games, virtual reality, prizes, and tastings. With advanced technology, spontaneous tournaments, and a visually striking atmosphere, we successfully captured the attention of attendees, strengthening Doritos' relationship with its gaming audience.
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