Mastercard and Banco Guayaquil needed to organize a launch event to promote their LATAM Pass card in Ecuador. The goal was to generate interest in the new card, highlight its benefits, and strengthen relationships with clients and partners through an exclusive experience that involved both a select group of clients and key industry players.
Penta Marketing took charge of the full organization and execution of the event, from managing the contact database to creating exclusive experiences for the attendees. The invitation was personalized and managed through a QR registration system, allowing for quick and frictionless access. A phone call confirmation program was implemented to ensure participation. During the event, a cocktail was organized, exclusive prize raffles, and personalized activities, including the distribution of branded gifts. Additionally, all logistical aspects, such as decoration and catering, were taken care of, ensuring a unique experience for the participants.
We organize events to connect with your target audience and target audience through a memorable experience.
Let's talk
