We are looking for the stories of the most just Colombians to capture them in a mural: People who, with empathy and generosity, help selflessly and transform the country with an impact on security, female empowerment, and social change.
In Medellín and Cartagena, together with local artists, we created a mural that paid tribute to the most just Colombians: People nominated by the InDrive user community in each city.
Along with BTL activations, we invited the community to the unveiling of the murals, which was attended by the honorees, influencers, and brand spokespeople.
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