Doritos Flamin' Hot wanted to connect with the gaming community in Guatemala by leveraging the national tour of the Festival Gamer Tour (FGT) to create an immersive and memorable experience that positioned the brand within the culture.
Penta designed and executed a themed booth in Hall 6 of the Parque de la Industria, where attendees enjoyed video game competitions, cosplay, and prizes. Through this interactive and immersive experience, we successfully captured the participants’ attention, providing a unique space that reflected the energy and excitement of the gaming community.
Thanks to this innovative activation, we were recognized as the Best Booth at the Festival Gamer Tour 2024standing out among the participating brands and leaving a significant impact on the attendees.
About the Festival Gamer Tour (FGT)
The Festival Gamer Tour is the only national gaming, esports, and technology tour in Guatemala, traveling to various cities across the country. Participants can enjoy completely free activities, compete in their chosen video games, and earn a spot in the main event with all expenses paid.
We organize events to connect with your target audience and target audience through a memorable experience.
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