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Case Study: Expopet 2025 with Banco de Occidente

Their need

Banco de Occidente participated in the Expopet fair, held from August 14 to 18 at Corferias, with the goal of launching its new Credencial Visa Mascotas Credit Card. The need was to create a memorable presence at the fair that not only introduced the card but also highlighted its benefits, generating interest and connection with attendees who are interested in the well-being of their pets.

How did we do it?

At Penta, we took care of all the management, setup, production, and experience of the stand, ensuring that the atmosphere reflected the card's identity and connected in a special way with the attendees. To make the experience even more attractive, we gave away dog popsicles, a surprise that delighted both the pet owners and their pets.

Additionally, we highlighted the key benefits of the Visa Mascotas card through graphics and motion graphics to capture the audience's attention.

Connect your audience through emotional experiences

Highlights

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Success stories