Their need
The client aimed to create a premium, immersive, high-impact experience for Banco República customers, centered around the live broadcast of the UEFA Champions League final.
The main objective was not only to watch the match, but to build an exclusive loyalty space where attendees could enjoy first-class hospitality. Key needs included:
Hospitality and Catering: Continuous service of premium food and beverages throughout the event.How did we do it?
In Penta, we transformed a sports broadcast into a world-class hospitality environment, fully executed end to end in San Lucas. The solution was based on four strategic pillars:
1. Space Design and Hospitality: Logistics and Ambience
We designed and built an exclusive space with optimized viewing areas, integrating a catering service and premium open bar that exceeded attendees’ expectations from the moment they arrived.
2. Exclusive Gift Strategy: Merchandising Curation.
We moved away from conventional football giveaways. We curated, customized, and delivered premium lifestyle items such as tumblers and coolers, adding real user value and reinforcing brand positioning.
3. Dynamics and Interaction: Entertainment.
We developed an agenda of interactive activities with game mechanics and live prizes, ensuring the audience stayed engaged and participative during match downtime.
4. Closing and Emotional Impact: Live Show.
We elevated the experience by integrating a dance show and musical entertainment tailored to the bank’s audience profile, delivering a high-energy closing moment with strong memorability and high satisfaction levels.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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