Events

Penta designed and produced the Apollo launch, a space mission to take PMI's brands further than ever before, along with a dedicated crew. This event was held simultaneously in renowned theaters in both cities, bringing together dozens of sales force members in an experience designed to impact, motivate, and inspire. Upon arrival, guests were welcomed into a fully themed environment based on the cinematic concept, where each attendee enjoyed a delicious movie combo, creating a close, dynamic, and memorable experience.

The event was carefully produced by Penta to stimulate the senses: the opening marked the beginning of the launch, and each content block was accompanied by strategic music and lighting changes that highlighted the different moments of the program — from the energetic opening, to the central Apollo presentation, and the motivational closing.

The large screen allowed for the projection of key messages, impactful visuals, and visual elements aligned with the launch narrative, creating an immersive environment that reinforced the product's benefits and objectives.

The combination of sound, lights, audiovisual content, and special giveaways turned the presentation into an immersive experience, not only delivering strategic information but also strengthening the sales force's commitment and enthusiasm for this new commercial challenge.