Their need
The client, Daikin, wanted to generate maximum brand visibility and recall during the massive Refriaméricas trade show in the Dominican Republic. Their goal was to attract distributors, customers, and build new relationships for the brand. At the stand, visitors could experience a refreshing atmosphere in their climate-controlled booth. The company aimed to strengthen its positioning as a global leader in technological innovation.
How did we do it?
At Penta, we designed a 6x6 meter stand with an entirely open concept, aimed at encouraging interaction and highlighting Daikin's innovation. The most eye-catching element was a climate-controlled booth, which became the heart of the experience.
Inside the booth, attendees could experience firsthand the comfort of Daikin's heating technology while participating in an interactive trivia game. By answering correctly, they had the chance to win instant prizes, which generated excitement and encouraged ongoing participation.
This design not only attracted a steady flow of visitors but also ensured that each interaction was memorable: participants experienced the product, had fun with the game, and walked away with a tangible benefit, thus creating a direct and positive connection with the brand.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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Destination Experiences
Destination Experiences
