We motivate and empower your team and sales strengths through a comprehensive and easy-to-use incentive platform .

Implement and customize rewards and recognition programs for your employees.

Manage your team's goals and achievements effectively and in real time, improving productivity, commitment and job satisfaction.

Our clients.

Motivation, Recognition and Talent Retention

Motivation

Improves commitment between employees and collaborators

Performance

Aligns business objectives with individual performance

Recognition

Start a culture of recognition and effective reward

Incentives

Implement customized incentive programs

With a well-designed incentive system, employees feel recognized and valued for their work. This boosts your motivation and commitment, which results in improved performance.

Our product facilitates the creation of incentive programs aligned with the company's strategic objectives, ensuring that each goal achieved is rewarded in a fair and meaningful way.

By providing easy-to-use tools to reward employees' efforts and achievements, your company can establish a solid culture of recognition, increasing team loyalty and satisfaction.

Boost your team's success and sales strength with a tailored incentive plan!

Achieve greater talent retention

By keeping employees motivated and committed through effective incentive programs, your company on the ground increases productivity, while also achieving greater talent retention, reducing costs associated with staff turnover.

We offer a flexible system that allows you to customize incentives

Personalize according to your employees' preferences, creating unique and relevant experiences for each individual and increasing their positive impact.

Success stories

Infinia Banco Popular

Dominican Republic

Banco Popular's "Infinia" campaign in the Dominican Republic demonstrated how a strategic incentive approach can sustainably boost business performance.Aimed at sales advisors, this initiative rewarded monthly achievement of card placement goals with an attractive reward system based on 100% of the issued funds.

Scotiabank Spend ang Get

Jamaica, Cayman, Bahamas

Scotiabank successfully launched its "Spend and Get" campaign in 2023, designed to encourage the use of Scotiabank Mastercard cards in three key destinations: Jamaica, the Cayman Islands, and the Bahamas. For two months, cardholders were encouraged to meet a spending goal in exchange for direct rewards under the "pay-against-redemption" model. This strategy proved to be an effective formula for increasing transactional activity and customer engagement.

Channels and sectors where we have a presence

At Penta Marketing, we stand out for our regional presence and ability to offer comprehensive incentive programs that include personalized experiences, virtual cards, and retail vouchers.

Traditional

Stores, Independent Pharmacies, Wholesalers, Independent Supermarkets

Specialized

Banking, Insurance, Pharma, Construction, Mass Consumption

Sectors

Restaurants, Bakeries, Independent Stationery Stores, Lubrication Centers, Motorcycle Parts Dealers, Cattle Ranchers / Tiliners, Liquor Stores, Liquor Wholesalers, Hardware StoresDiaper Stores

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Companies that implement effective incentive programs see an increase in the revenue of their sales equipment of up to 30% on average.

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Companies with well-designed incentive plans experience an increase in labor productivity of 22% compared to those that do not implement any type of incentive.

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Employees who participate in incentive programs have a 50% greater chance of being committed and remaining with the company for the long term.

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Companies with effective incentive programs have staff turnover rates up to 40% lower compared to those that do not implement such programs.

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70% of companies that have incentive programs report a direct increase in sales and customer satisfaction, which translates into tangible financial benefits.

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In companies with well-structured incentive systems, 65% of employees believe that their rewards are fair and directly related to their performance, which improves morale and the sense of achievement.

Key products and experiences

Incentives that really generate results. It's time to take the next step!

Physical or digital reloadable cards for global use.

​(Within 48 hours​ to global use)

Memorable experiences and trips

Partnerships with local and regional businesses

Attractive digital and physical rewards

Don't let your talent go unnoticed!

Reward your effort and achieve new goals

Features and scope of Freedom Incentives

Digital or physical Mastercard cards

Features and scope

Worldwide use

Usage in the United States

Format on physical Mastercard cards

Mastercard digital card format

Possibility of adding to the mobile Wallet

Check your balance and transactions

Rechargeable physical cards

Purchases in physical and digital establishments

Validity of 6 - 12 - 24 months

Delivery time up to 48 hours

Retirement of staff in cajeros

By Penta Marketing

Others

Customizable incentive platform

Our incentive platform is highly customizable, allowing each program to be tailored to the specific needs of our clients. We offer flexible options ranging from virtual cards to exclusive experiences, all with high-quality service in 14 countries.

Integration of multiple planes

Tailored look-and-.feel for the client

Manage participant databases.

Consult and modify data and reports in real time

Prize catalog

Enter sales information

Surveys

Enter sales quotas.

Approval of settlements

Review the sales quotas

View historical results

Training

Program guidelines

Back office visibility

Customer service center

User traceability logs

Redeem prizes (Cart)

Report updates

Security and support

Firewall

Encrypted Passwords

Automatic Backups

SSL Security Certificate

Disaster Recovery Plan (DRP)

Customer service

Penta marketing will provide the best support for the attention of doubters, including program suggestions. ​

Personalized Call Center: where consultations will be received and support will be provided from beginning to end for the user. An exclusive telephone number will be provided. The agents will respond to the call in a personalized way: “Bienvenido a tu línea…”.​

Attention Mail: It will be managed by our Customer Service team to resolve issues regarding the program and prizes, as well as how to respond to incidents.

Communications (SMS, Mailing, WhatsApp)

Load of points and available points

Recognition to the best

Sending digital vouchers​

New Products.

Weekly Sales Report

Points Validity

Accelerators and promotions

​Catalogs

Launch Campaign

Welcome Email

Mensualmente, Penta Marketing proporcionará un informe personalizado con todos los datos que arroje el Programa de fidelización:

Redemption Analysis

Most Popular Product

Redemption Period

Points won

Users: Registered vs. Active

Goals by activity

KPIs Report

Coverage Report (Impressions)

Sales Report

Sell ​​in report

Investment Percentage Report

Growth Report vs previous month or previous year​

Users’ rankings

Frequently Asked Questions

What is an incentive plan?

An incentive plan is a program designed to motivate employees or members of the sales force to achieve certain performance objectives, such as increasing sales, improving productivity or achieving strategic goals. These plans generally offer rewards, such as bonuses, prizes, recognition, as incentives for meeting or exceeding specific goals

Incentive plans foster motivation and commitment to link performance results with tangible rewards. This encourages employees to make greater efforts to meet and exceed established goals, which translates into an increase in sales, productivity and general performance.

The most effective incentives depend on the preferences and motivations of employees. However, the most common communities include:

Economic bonuses (for example, percentage of sales). Representing prepaid physical or digital cards for use anywhere in the world.

Digital or physical bonuses of local and regional commerce in different categories such as entertainment, travel, supermarkets, shopping, facilities, gasoline, restaurants, among others.

Physical awards (electronics, technology, home, sports, luxury items).

Aspirational Awards: personalized experiences, trips that generate engagement and reconnaissance with the best within a determined period.

Public recognition (in events or internal platforms).

Non-monetary incentives (free days, professional training, exclusive experiences). The ideal is to personalize incentives according to the team's preferences and needs.

For an incentive plan to work, it must:

Any team is employed within the company, from salespeople and workers to managers. It can also be applied to strategic clients or partners in some cases.

It depends on the objectives:

Short term: Weekly, monthly or quarterly, ideal for sales or specific projects.

Long term: Annual or most, focused on loyalty and professional development.

Through key performance indicators (KPIs), such as increase in sales, productivity, employee satisfaction or reduction in labor turnover.

At Penta Marketing, we design incentive strategies that increase the motivation, productivity and commitment of your team.

Camilo Restrepo

Camilo Restrepo

Incentives Director

Paid to third parties globally and in record time

We do it for you!

Simplifying and streamlining payment management for our customers.

Efficient payments to providers among our customers.

Partnerships with local and regional businesses

Blog Posts