Their need
Kellogg’s wanted to hold a launch event for their collaboration with SpongeBob, aiming to create an interactive and fun experience for their employees. The goal was to create a playful and memorable atmosphere that not only engaged the attendees but also reflected the values and personality of the SpongeBob brand. They sought to integrate activities related to the product, such as the SpongeBob cereal, and create personalized souvenirs for the participants, strengthening the emotional connection with the brand.
How did we do it?
Penta designed a dynamic activation that allowed Kellogg’s employees to actively participate in the creation of Cangreburger-style burgers, inspired by the SpongeBob universe, and enjoy refreshing desserts such as waffles with ice cream, pineapple, and syrup, topped with SpongeBob cereal. The office was transformed into a festive environment thanks to the decoration with balloons and 3D characters, filling the space with color and energy. Additionally, to complement the experience, personalized souvenirs were given, such as magnetic bookmarks, keychains, pens, and sublimated t-shirts, leaving an emotional imprint on the participants and strengthening the bond with the SpongeBob brand.
Connect your audience through emotional experiences
We organize events to connect with your target audience and target audience through a memorable experience.
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Activations
Dominican Republic
